Product & Recipe Development

A strong supporter of local farmers, food producers and food artists, Elaine promotes their products frequently on television, in live cooking demonstrations and at her cooking classes.

Elaine has been contracted by Northlands to promote local producers through Home Grown Alberta, part of Farm Fair, the annual showcase of local food and agriculture held during the CFR. She created new and delicious recipes using their amazing products, presenting them at the cooking stage. Home Grown Alberta vendors reported high traffic volume and sales after every demonstration.

The Alberta Gift Show, City Market Downtown, and Beaumont Farmers Market have also hired Elaine to promote the products of their vendors and exhibitors. After creating original recipes using anywhere from 3 to 6 different vendors' products in a single dish and sampling them to show and market visitors, significant increase in traffic to vendor booths and sales were reported.

Some of the local producers Elaine has assisted have been Col's Kitchen Delights, Mixes 'R' Us, and Empress Sativa hemp products. For several years, Verry Berry Honey has been one of Elaine's favourite local producers with an extensive line of fruit-flavoured honey and glazes. Verry Berry Honey contracted Elaine to create their line of vinaigrettes which has been enthusiastically received by customers, shop owners and foodies.

Having recipes to promote and sell your products can greatly increase your sales and repeat customers. Experience has proven that when a customer can see multiple uses for a product, they are much more inclined to purchase it and recommend it to others.

Elaine works with independant and local producers to assist them in best showcasing their products, and by developing for them recipes and new products to widen their customer base. Contact Elaine to see how she can help your product be presented in new and delicious ways.